Karen's Blog
Nike and i-tunes have come together to produce some wicked technology to track your runs.
Check out the nikeplus website where you can sync your ipod nano, that has recorded your latest run with some really neat technology you wear on your shoe.Once you are a member of the nikeplus website you can compare your runs to others in your country or overseas. Check the leader board for the latest stats of the most miles covered in the past week, month or ever. You can even make a challenge and get friends to join your challenge, log your run and complete a goal!
I love it- the stats are interesting and have given a new lease to my running goals- there are some great runners out there.
Check the community data! Be insipred and set yourself some goals!
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What do we see in a brand?
Trust?
Known products?
Comfort?
The list goes on!
Today I was at my local Saturday morning fruit market, trapped again by the trust I place in branding. One vendor was selling 5 Mangoes for $5- an absolute bargain! They looked fresh and juicy, but I could not bring myself to buy them. Why? Because they had no branding! No sticker telling me where the came from, they were unknown, mysterious and suspiciously cheap!
As I wandered through the market I came across more mangoes. The second vendor grabbed my attention: "Three mangoes for five dollars! three mangoes five dollars!"
Hmmm, let me have a look! Yes! these mangoes were for me! They we marginally larger then the first mangoes I spotted, more expensive and they were branded!
Yes! I knew where they came from, therefore I was willing to purchase at a premium price!
Clearly... I am a marketers dream!
Today was just an average day...
6am- rise- Work on my mind already.. NO! NO! Meditation is where my focus needs to be! I'm so tired.. exauhsted... Can't meditate.. Oh no!
It's now.. 7am! Time to get ready for work
7:17am I'm on my bike and cruising the streets of Melbourne
7:35am I'm Logged on, researching data packs, sales information for our 8am conference call
It's now..
This evening, I found myself experiencing the full power of physical exercise and its ability to assist me in letting go of all the worries of the day.
Running has always played an important part of my meditation practice.
Flying along the road, pushing hard to the next corner, coming home totally exauhsted!
I love it!
I live it!
I couldn't imagine my life without it!

