What is in a brand??
2006-10-14 06:56 AM | Posted by Karen Metcalf | Permanent Link | General
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0 votes)
What do we see in a brand?
Trust?
Known products?
Comfort?
The list goes on!
Today I was at my local Saturday morning fruit market, trapped again by the trust I place in branding. One vendor was selling 5 Mangoes for $5- an absolute bargain! They looked fresh and juicy, but I could not bring myself to buy them. Why? Because they had no branding! No sticker telling me where the came from, they were unknown, mysterious and suspiciously cheap!
As I wandered through the market I came across more mangoes. The second vendor grabbed my attention: "Three mangoes for five dollars! three mangoes five dollars!"
Hmmm, let me have a look! Yes! these mangoes were for me! They we marginally larger then the first mangoes I spotted, more expensive and they were branded!
Yes! I knew where they came from, therefore I was willing to purchase at a premium price!
Clearly... I am a marketers dream!
